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What is SEO in Marketing?

Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo. If you’re not sure why this matters, just think about how you normally find the information you need during your everyday life.

What would you do if you needed to sew your dress for a wedding and weren’t sure which tailor to use?

Where would you look if out of town and needed to find a restaurant?

How would you go about researching your options for learning a new language?

If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google.

You’d search “best tailors in your area,” “restaurants near me,” or “how to learn Hausa.” Then, you’d scroll through the results and click the one that seemed best suited to your needs.

SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.

Written by
Peter Hunton
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